Researcher and designer advancing systemic change.
Hi, I’m Jordana. I transform human insights into services, products, and experiences to drive sustainable impact. I lead with curiosity and active listening to tackle complex problems within digital experiences and organizational change.
EXPERTISEService Design
I leverage service design frameworks to understand the broader context in which products and services exist and reimagine service delivery holistically.
User Research
I use diverse research methods to learn from people - their experiences and environments - and reframe unmet needs as possibilities for design.
UX Design
I take ideas from paper to high-fidelity prototypes, using data and regular feedback loops to craft interactions that are effortless and emotionally resonant.
Workshop & Facilitation
I use workshops and co-creation sessions to facilitate exploration and shared understanding, leaning toward participatory methods that center diverse perspectives.
Creative Partnership
I build on my natural tendency to connect with others by nurturing a culture of inclusivity, active listening, curiosity and experimentation.
Liberatory Design
I strive to adapt processes and introduce practices to tackle equity challenges and drive change within complex systems, facilitating learning and agency.
PROJECT HIGHLIGHTS
More Equitable COVID-19 Contact Tracing
Led research and the design of a mobile tool to support in-the-field COVID-19 surveillance and investigation services in Californian underserved communities.
Research | UX Design | Service
The Future of Work and Workplace Success
Implemented remote and in-person interviews to understand employee experience in pilot buildings. Used visual storytelling to communicate workplace improvements and service design insights.
Research
Tracking the Lifecycle of Physical Prototypes
Used human-centered design and a service lens to modernize a technology giant’s prototype tracking tool - including user flows and interactions - and regain users' trust.
Research | UX Design | Service
Government Services Reimagined
Employed agile research and participatory practices to develop service concepts that strengthen public trust in government and leverage a company’s collective expertise.
Research | Service
Hello from
San Francisco East Bay, CA
A territory I acknowledge as part of the unceded land of the Ohlone people